The Collections The Locations The Story

Finally, a modern way to shop for your wedding dress.
Discover luxury bridal beyond expectations.

Finally, a modern way to
shop for your wedding dress.

Let's find you a wedding gown.

Let's find you a wedding gown.

Shop the Love Can't Wait Sale for 60% offShop jumpsuits, LWDs, accessories, and gifts for a limited time. All sale orders are ready for immediate shipment.

For Better or For Better

Better Gowns

Beautiful gowns that make you feel like a million bucks, without the matching price tag. Luxury materials and craftsmanship. Unexpected, modern designs. See all gowns

Better Experience

Wedding dress shopping should feel good. Really, really good. Non-judgy stylists you can text, private suites reserved just for you, and bubbly. Always bubbly. Visit Our Showrooms

In the Press

"Revolutionary for brides who haven't always had access to nuanced gowns."

Explore Our CollectionsCreated and curated for today’s woman, not yesterday’s bride.

Photography by Matt Godkin | Creative Direction & Fashion by The Lane | Talent by Ellie Brinkman @ IMG Models | Hair & Make Up by Alexis Mahoney

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