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Floravere New York FlagshipWedding dresses in New York

Discover New York's best bridal salon in the heart of Tribeca, complete with a personal stylist, private suite, and our collection of runway quality wedding gowns at historically impossible prices.


18 Jay St.
New York, NY 10016

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WALK IN (Accessories & beyond the ceremony): 


310 596 1612

Meet Our New York Stylists —From Bruce Springsteen enthusiasts to crushes on Solange , our NYC stylist team loves all things bridal and everything in between.


Hometown: Mission Viejo, CA
Celebrity bride crush: Princess Eugenie, Kate Moss, Whitney Port
Current playlist: Bruce Springsteen, alt-J, LEON, Bleachers, St. Lucia


Hometown: Atlanta, GA
Celebrity bride crush: Elizabeth Taylor & Solange Knowles
Current playlist: Dan & Drum, Shakey Graves, AJR, and *always* ELO


Hometown: Bucks County, PA
Celebrity bride crush: Hailey Bieber & Lauren Lane
Current playlist: Carole King, Joni Mitchell, Yebba, and Zac Brown Band. Everyone has a little guilty pleasure for some country, right?

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Showroom Snapshots —The latest happenings around our NY Flagship

I Heart Floravere NYC —We did the pre-commitment internet stalking for you.

I felt all kinds of nervous when I first started the search for a dress but mostly I felt a premature exhaustion already taking over. I had done the minimal amount of research and then closing all the browser tabs because the white, off-white, lace, mermaid tail, backless, halter top combinations got to be too much.

So imagine the shock when a random ad popped up on my Instagram feed and showed THE dress. And it was definitely within my budget range. This was the wedding dress equivalent of a Manhattan apartment with an elevator and an in-unit washer/dryer. Plus a wine fridge.


I am not the kind of bride who enjoys attention or making expensive choices... I hated the whole dress trial process and had tried 2 other options before I went to Floravere. All the other places had dresses that seemed so... traditional, princess-y, old fashioned and fussy. I wanted something sleek, simple but unique, modern and comfortable.

I'm so happy for the simple, easy and open process that Floravere provided. Their dresses are so cool, unique, beautiful and range in design - as well as being way more affordable than other places I'd tried. I absolutely love that their dresses are named after creative and successful women!

— Emily R.

Floravere was at the tail end of my dress search, and I already had 2 major finalists from well known, high end designers in my mind when I had my appointment here. All other boutiques take note: these people crush it. My experience here was individual, fun, and special. All the things that shopping for what is arguably the most important piece of clothing you'll ever buy should be!

Armed with a rack of beautiful, high quality, unique gowns, and a renewed sense of calm & confidence, it's no surprise that my ""no question this is THE DRESS"" moment (that I didn't think would happen!) finally happened here. Thank you so much Floravere for helping this previously lax, non-bride-y bride finally feel the bridal magic :)

— Lauren D

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New York Favorites —What our New York brides are loving at Floravere

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