A letter from our founders

Most people assume that we started a wedding dress business because we’re obsessed with all things tulle and our weddings were hands down the best days of our lives and we wish we could relive them again and again and again …
Not so much.
In fact, we started a wedding dress business because we were surprised to find how antiquated and predatory the experience could be. Why was it that the dresses we loved cost more than the entire open bar budget, while the dresses squarely in our price range felt crunchy, mass-produced, and not-so-chic.
Having been behind the scenes at other fashion brands, we knew there was a smarter way. So we built our own, more efficient supply chain, partnering with the best designers and artisans in the industry. We also decided to sell directly to our brides.
Because fewer stops = smaller price tag.
The result? A collection of unforgettable, right-off-the-runway wedding gowns at historically impossible prices. And a truly innovative shopping experience personalized to you: try on wedding dresses in the privacy of your own home or come to a private appointment at one of our signature pop-ups.
You do you.
Molly & Denise

"Amazing attention to detail, gorgeous fabrics, beautiful designs, these dresses are magnificent. My dress is even better than I remembered. I can't wait to wear it!"

Valerie, Philadelphia

"I am elated I found this in the midst of wedding dress shopping. If you are a bride looking for a modern dress shopping experience without the stress of making a MILLION bridal appointments, I highly recommend Floravere."

Jessica, Oklahoma City

“I was lucky enough to get an appointment at a pop-up. My stylist did an amazing job explaining why the dresses are less expensive than dresses of similar style and quality (no middle man, praise!) and made the entire experience FUN."

Lindsay, Washington DC

“I loved the idea that I was able to try on these gorgeous dresses from the comfort of my own home. Personally, I wasn't always super comfortable during dress fittings and this was a great solution."

Ann, San Francisco
Join our Bride Tribe

Hey there,

Want to try on wedding gowns at home for free? Sign up to find out how.