What's so special about the Floravere bridal collection?

The Floravere woman hasn’t necessarily been dreaming about being a *bride* since she was a little girl. She’s probably been too busy saving, seeing, or conquering the world. She’s a modern bride, so we’ve created an experience for the modern woman. Our wedding gowns are designed for women who define their own sets of standards and rules. So you can have a fairytale wedding dress experience, boho, or modern- It's your choice! Like them, we’re redefining bridal standards and rules, creating impeccable luxury quality at historically impossible prices. We’re upending yesterday’s idea of the bridal experience and giving a new breed of women access to luxury, style, and personalization, otherwise unattainable. But let’s take a breath because wedding dress shopping can feel really, really overwhelming (trust us, we know.) Here’s the breakdown you need.

What are the different wedding dress styles?

Trumpet? Mermaid? Keyhole? Are we talking about emojis or bridal dresses? You don’t need to know or stress about any of that. Floravere is best known for designing affordable gowns inspired by famous female figures. We mix classic silhouettes with independent twists, creating a beyond-perfect pick for brides looking to blend modern and traditional tastes. From the traditionalist to the iconoclast, we believe there’s a uniquely perfect (and stunning) look for every bride and everybody. We talked to tons of brides and created a tightly curated and timeless capsule collection of classic silhouettes that our own friends would actually wear.

The new arrival of our new Bride Crush collection pays homage to legendary brides of decades past. While all of these real-life women walked the aisle years ago, our gowns embody their essences while matching the trends of 2020. Take the Caroline Bessette inspired wedding dress, a minimal slip dress with a sultry naked back. Or the Elizabeth Taylor inspired wedding dress with a just-right sexy plunging neckline that still works in any ceremony setting. Romantic brides should look no further than the Grace Kelly inspired wedding dress, a gown made with soft layers of champagne and ivory chiffon for a dreamy, timeless look.

We come out with new dresses every few months and/or each new season. We do retire dresses to keep our collection fresh, so if you see something you love, we recommend snatching her up right away!

Want recommendations based on your body, venue, mood? Two pieces of great news: 1) we’re kind of experts and 2) we'd love to walk you through it. Text or call us. Not to be desperate, but we’re pretty much always available.

How much are wedding dresses?

The price of a wedding dress comes down to the details of the wedding dress. Is the dress beaded or detailed with sequin or is it a lace wedding dress? Is it made of silk, tulle, or satin? High neck or tea length? The list goes on and the details can be endless. Our wedding dresses are priced lower than traditional bridal brands. Like, much lower. Because we’re seriously committed to making luxury bridal accessible, all of the gowns in our Bridal Collection cost less than $4,000. How? It’s simple. By selling gowns directly in our own showrooms, we’re able to offer unparalleled luxury bridal price points (say it with us: no 👏 wholesale 👏 markups 👏) without having to compromise on high end fabrics like french lace and silks. Mmmm. And because our gowns are only handcrafted when you order, every second of our process is about luxury and quality. We source specialty fabrics like lace and embroidery from around the globe (France! India!), which we craft with TLC in small batches. And by delivering directly to your door, we also minimize excess inventory and waste (because we can’t keep having weddings without a sustainable planet, you know?).

How does wedding dress sizing work?

We didn’t know about this until we tried on our own wedding dresses, but “Bridal Sizing” is a strange sizing convention that is usually two sizes up from standard sizing! In other words, a “Bridal” 12 is actually closer to a size 8 or 10 in standard sizing (what?!). We’re not sure why this wedding industry concept persists, but our dresses come in standard street sizes that are comparable to contemporary clothing sizing. Why make the whole thing more complicated, right? Order the size wedding dress you normally buy in regular clothing. We make all our gowns in sizes 0 to 14, with an ever growing assortment of styles made up to a size 26.

Unlike at a brick-and-mortar bridal boutique, we’re not going to tell you to order a size (or two!) up off the bat just to have the dress tailored down. You may end up needing alterations (many brides do, especially as the wedding draws near), but we want your dress to start as close to size as possible. If you’re a true 4, order a 4. If you’re between measured sizes, always order up. It’s as simple as that. In between sizes? Order the size of your largest measurement (i.e. if you're a size 4 in the bust, but size 6 in the waist, order the size 6).

What are the most popular wedding dress colors besides white?

Contrary to popular opinion, true white is not the most popular wedding dress color. We actually design most of our dresses in softer variations of white, like ivory and pearl, which look softer against most skin tones. We also encourage brides to think outside the box when it comes to color (and life). We design gowns like our B. Morisot and J. Didion in champagne with soft pink undertones, and even use blue tulle in our G. O'Keeffe, creating a truly otherworldly look.

What to wear under a wedding dress?

What you wear underneath your wedding gown depends entirely on the dress and specific elements of the silhouette or construction. Some silhouette styles to consider are: A-Line wedding dress Ballgown wedding dress Mermaid wedding dress And construction or neckline styles to consider are: Off-the-shoulder Strapless or sleeveless V-neck or sweetheart neckline Long sleeve Halter Cap sleeve And the list goes on! Some dresses are designed to be worn with as little underneath as you're comfortable with (we’re talking no bra, just cups sewn into your dress) while other dresses are designed specifically to give you the option to wear your favorite or most supportive bra underneath. Many of our dresses are also designed with fabrics like powermesh lining that feel like built in shapewear so that you can dance, eat, and move all night long. Our Floravere stylists are always happy to advise on undergarment recommendations specific to your body type and dress so that you feel as supported and comfortable as possible on your wedding day.

How should you take care of a wedding dress?

Your gown will be a little wrinkled coming out of the box because, well, she’s been in a box. Not to worry: your tailor will steam your dress for you during alterations. Speaking of which, schedule your alterations! This is a big part of taking care of your wedding dress (but more on that below). All gowns are sewn by hand, so don’t worry about a loose thread here or there. Your tailor can snip them off for you. Finally, our custom garment bag is meant to take the beating of dust and smudges so your gown stays pristine. Keep your gown in it so that all smudges go on the bag, not your dress! (Pro tip: it folds up so you can carry it like a tote. Voila!)

How to get wedding dress alterations?

Whether you're petite or plus size, everyone’s body is different and your dress may need some tweaking in alterations to fit you like a glove. Your gown, just like your bridesmaid dresses, will probably not fit perfectly out of the box and alterations are always expected for that fits-like-a-glove look (your stylist picked the size that best matched your largest measurement). Plus, your dress will need to be hemmed to your exact height with your wedding shoes on. All of our gowns are designed thoughtfully with the requirements of different body types in mind, with construction details like center back zippers and deep whip-stitched hems designed to be alteration-friendly. We recommend getting in touch with an experienced bridal seamstress in your area to check availability and ensure that your perfect dress also fits you perfectly. Don’t have a trusted seamstress on speed dial? Don’t worry; we know a thing or two about weddings. Text or email us if you are looking for guidance picking a seamstress near you. How to preserve your wedding dress? We help refer our brides to our network of local cleaners and bridal gown specialists who can help preserve their gowns after the wedding. We also encourage our brides to think outside the box and do what feels authentic to them when it comes to their gown. For some brides, this means tailoring it so they can wear it again, donating it to give back to their community, or reselling it to be green and giving a beautiful garment the chance to be celebrated again.