For starters, we’re not your typical bridal uniform. Our luxury gowns are all thoughtfully constructed and designed by women with a twist on tradition and an emphasis on comfort. (We dance test all our gowns.) By selling gowns directly in our own showrooms, we also offer unparalleled luxury bridal price points (no wholesale markups, you know?) without having to compromise on high end fabrics like french lace and silks. Mmmm. We also seriously care about where and how our gowns get made. We personally visit all of our partners to ensure that we can feel good about every ounce of work that goes into your dress. Plus, our gowns are only made to order (never off a mass line), so we never overproduce and only make exactly what you need.